Previous Clients
Trusted by transformation leaders across finance, SaaS, and professional services.





Services
Board-level advisory to strengthen your customer journey, protect cash, and unlock predictable growth.
Operational Stability
Fix the foundations so the business runs smoothly and delivers on time.
I help teams clean up core systems and processes that keep operations stable — especially during periods of scale, change, or integration.
Includes
→ Strengthening governance, clarifying roles, improving decision paths
→ Delivering CRM, ERP, cloud, or automation projects without chaos
→ Supporting PMI & Carve-Outs: Day 1/100 plans, TSA exit, synergy realisation
Outcome: faster execution, fewer breakdowns, and a business that holds its value.
Revenue Protection
Stop revenue slipping through the cracks. Protect cash and client trust.
I pinpoint where money leaks — churn, disputes, handovers, slow renewals — and help teams close those gaps.
Includes
→ Stronger retention and renewals (NRR, LTV, smoother cycles)
→ Fixing vendor, cost and delivery issues that erode margin
→ Mediation and alignment when relationships or projects start breaking down
Outcome: steadier revenue, fewer surprises, and lower operational risk.
Growth & Exit Readiness
Build a growth engine that compounds and increases valuation.
I align Sales, CS, Ops and Finance around predictable, investor-grade performance.
Includes
→ Customer Growth Framework: activation, adoption, expansion
→ CRM and segmentation improvements to increase LTV
→ SCALE-Exit planning: structure, cashflow, automation, leverage, exit or next round
Outcome: higher enterprise value and a business investors see as ready.
Frameworks
Our proprietary frameworks turn complexity into clarity and measurable action.
The Retention OSTM
A signature model that fixes churn and drives retention. It guides businesses through five retention priorities: Roadmap, Routine, Rave, Revenue, and Rescue.
Access the Retention Scorecard here


The Customer Growth MatrixTM
A matrix that maps the full customer journey into six phases — from Awareness to Re-engagement — helping businesses identify bottlenecks, track key metrics, and unlock revenue at every stage.
Access the Growth Scorecard here
The SCALE ExitTM
A signature framework for scaling sustainably and preparing for exit — whether that’s a cash exit or freeing the founder from day-to-day operations.
Access the Exit Scorecard here

Stay in the Room
A practical note on Retention-Led Growth & Revenue Protection — what’s working this month in the boardroom.
Before You Predict, Automate: The 3 Layers of Smarter AI Adoption
You Don’t Lose Clients to Competitors – You Lose Them to Underuse
Fix These 5 Leaks Before You Scale
Strategy with soul.
Growth with wisdom.
If you’re losing customers faster than you can replace them, I fix that.
I work with B2B SaaS, FinTech, and service platforms to stop retention leaks, expand revenue per account, and build a compounding growth engine that doesn’t rely on constant lead generation.
My frameworks — including Retention OS, 5Rs of Retention, and Retention Roundtables — are trusted by PE-backed teams and enterprise-scale-ups across the UK, US, and Africa.
I’ve delivered retention-led growth for brands like J.P. Morgan, Avalara, and Barclays, and have been recognised as a YTILI Innovation Fellow, Top 100 UK SME, and Business Reporter contributor.
At The Change Hive, everything we do is grounded in our GROWS values: Growth, Results, Ownership, Wisdom, and Service, ensuring transformation that’s not only profitable, but purposeful and sustainable.
Our approach also supports the UN Sustainable Development Goals 8 and 9, helping businesses scale responsibly and create lasting value.
If you’re scaling, but it’s leaking, let’s fix that.
Results
See how our strategies helped clients stabilize…
Recently IPO’ed Enterprise Software SaaS Company Seeks to Expand into Chinese Market
We designed a streamlined, optimised business process model that helped our client outsourcing its Chinese Operations to strategic partners in a way that is scalable.


Recently VC Funded PayTech Company Seeks to Expand into the MENA Markets
We helped our PayTech client obtain regulatory approvals quickly and efficiently. On receipt of the regulatory approvals, our client was able to implement their international…
Recently IPO’ed Enterprise Software SaaS Company Seeks to Expand into Chinese Market
We designed a streamlined, optimised business process model that helped our client outsourcing its Chinese Operations to strategic partners in a way that is scalable.



















