Previous Clients
Trusted by transformation leaders across finance, SaaS, and professional services.





Services
Board-level advisory to strengthen your customer journey, protect cash, and unlock predictable growth.
Target Operating Model Design & Delivery
Rapid design and implementation of Target Operating Models to improve efficiency and growth alignment.
Includes Customer Journey Mapping, process optimisation, and capability alignment.
Outcome Highlights:
→ Shorter sales cycles (lower CAC)
→ Faster delivery and higher customer satisfaction
Cost & Risk Optimisation (incl. Mediation)
Identify and resolve vendor performance issues, contractual risks, and cost leaks before they erode profit.
Includes Vendor Resilience Planning and accredited Mediation Services to prevent disputes.
Outcome Highlights:
→ Protected cash flow
→ Reduced disputes and operational friction
Growth Planning (CRM, Segmentation & Health Scoring)
Strengthen retention through CRM cleanup, segmentation, and account health scoring.
Supports upsell, cross-sell, and referral programs aligned to measurable retention metrics.
Outcome Highlights:
→ Improved NRR & LTV
→ More referred new business
Frameworks
Our proprietary frameworks turn complexity into clarity and measurable action.
The Retention OSTM
A signature model that fixes churn and drives retention. It guides businesses through five retention priorities: Roadmap, Routine, Rave, Revenue, and Rescue.
Access the Retention Scorecard here


The SCALE ExitTM
A signature framework for scaling sustainably and preparing for exit — whether that’s a cash exit or freeing the founder from day-to-day operations.
Access the Exit Scorecard here
The 3 Growth Levers
A strategic lens that helps founders focus on what matters most: acquiring More Customers, increasing Pricing, or improving Retention.
Access the Growth Levers Scorecard here


The 5Ps of Go-To-MarketTM
A clarity framework for launching or repositioning offers fast. Helps founders align their Personality, Pain Point, Persona, Product, and Product-Market Fit — the essential ingredients for a powerful GTM.
Access the 5Ps Scorecard here
Stay in the Room
A practical note on Retention-Led Growth & Revenue Protection — what’s working this month in the boardroom.
Before You Predict, Automate: The 3 Layers of Smarter AI Adoption
You Don’t Lose Clients to Competitors – You Lose Them to Underuse
Fix These 5 Leaks Before You Scale
Strategy with soul.
Growth with wisdom.
If you’re losing customers faster than you can replace them, I fix that.
I work with B2B SaaS, FinTech, and service platforms to stop retention leaks, expand revenue per account, and build a compounding growth engine that doesn’t rely on constant lead generation.
My frameworks — including Retention OS, 5Rs of Retention, and Retention Roundtables — are trusted by PE-backed teams and enterprise-scale-ups across the UK, US, and Africa.
I’ve delivered retention-led growth for brands like J.P. Morgan, Avalara, and Barclays, and have been recognised as a YTILI Innovation Fellow, Top 100 UK SME, and Business Reporter contributor.
At The Change Hive, everything we do is grounded in our GROWS values: Growth, Results, Ownership, Wisdom, and Service, ensuring transformation that’s not only profitable, but purposeful and sustainable.
Our approach also supports the UN Sustainable Development Goals 8 and 9, helping businesses scale responsibly and create lasting value.
If you’re scaling, but it’s leaking, let’s fix that.
Results
See how our strategies helped clients stabilize…
Recently IPO’ed Enterprise Software SaaS Company Seeks to Expand into Chinese Market
We designed a streamlined, optimised business process model that helped our client outsourcing its Chinese Operations to strategic partners in a way that is scalable.


Recently VC Funded PayTech Company Seeks to Expand into the MENA Markets
We helped our PayTech client obtain regulatory approvals quickly and efficiently. On receipt of the regulatory approvals, our client was able to implement their international…

















