The 3 Onboarding Moments That Make or Break Retention
A simple playbook to build trust early — and stop silent churn before it starts “Most churn doesn’t start at cancellation. It starts in onboarding — when you miss the moment that mattered.” You’ve done the hard part — you’ve closed the deal, welcomed the client, and set the project in motion. But weeks later… […]
When Values Drift, So Does Growth. What Your Culture Is Costing You.
Only 22% of teams feel a strong connection to their company culture. Nearly half of employees would quit if their values don’t align. Culture isn’t fluff. It’s a performance engine. One that scales or stalls based on what’s lived, not what’s laminated. “If culture eats strategy for breakfast, then values are the table it’s served […]
Founders: It’s Half-Time. Here’s What AI Still Can’t Do For You.
Growth Isn’t Just Output. It’s Alignment. Use the Founder Trinity™ to reset with grace, not grind. If you’re feeling a little tired, low-key overwhelmed, or just mentally fuzzy — Same. We’re halfway through the year. You’ve shipped, pivoted, sold, survived. The world is louder, faster, and “always on.” And now AI is everywhere, adding quiet […]
Retention Isn’t a Tactic. It’s a Growth Engine.
🚨 We’re in H2 2025 — and here’s what the data says: Companies spent billions on customer acquisition in H1 2025. Yet up to 45% of new customers never return. (First Page Sage, 2025) On the flip side: ✦ Acquiring a new customer can cost 5× more than retaining one. (Mailmodo, 2025) ✦ Loyal customers […]
Software 3.0 Is Here. GPT-5 Is Coming. But Augmented Still Beats Automated.
✦ Six hours. Fifty dollars. That’s all it took for a non-technical founder to build a working SaaS product — no engineers, no code — and start charging $40/month. Welcome to Software 3.0: ➤ AI writes the code (Replit, n8n) ➤ AI designs the interface (Galileo AI, Uizard by Miro Labs) ➤ AI builds the […]
Why People With Less Talent Are Charging More Than You – The ASSAAAP™ Fix!
You’ve probably seen it: Someone with half the skill, half the experience, charging double. Getting invited to bigger rooms. Landing premium clients. Or promotions. Or press. And you’re left wondering: “What signals are they sending that I’m not—yet?” The truth? It’s usually not skill. It’s signal. Whether you’re a founder, a service provider, or a […]
Why Your GTM Isn’t Landing Clients — And What to Fix First
🥳 First, housekeeping: We’ve crossed the 1000 subscriber mark. Thank you. 🙏🏾 Ever feel like you’re doing all the things — funnels, offers, tech — and still not landing enough clients? That’s usually a GTM problem. Most founders skip the one step that makes everything else click: Positioning. 🚫 GTM isn’t about launching with noise […]
The Funnel Isn’t Broken. Your Retention Is.
Acquisition gets the headlines but retention builds empires. Most businesses chase top-line growth. The smartest operators are fixing the back end, quietly and consistently. Here’s why: 1. Acquisition is getting harder Ad fatigue is real. MQLs are slowing. Budgets are tighter. (Source: ChartMogul, 2024 SaaS Benchmark) 2. Retention is driving real growth In SaaS companies […]
Business Growth With Sales Funnels
So, you have found Product Market Fit – PMF (Yay!) You know your ideal customer profile (ICP) and have a compelling offer. As a result, you now have traction and early adopters. Your next growth goal is: to find more of the same ICP (ideal customer) and to keep them as long as possible. A […]
7 Steps to Building a Scalable & Exit-Ready Business
Over the last three months, I have helped 100+ entrepreneurs & business owners with growth and innovation. Here is what I have learnt… There are 7 Main Steps to Building a Scalable & Exit Ready Business 1) Awareness (Self & Business) This step is often perceived as intangible, so unfortunately overlooked, yet it is foundational. […]